IF CONTENT IS KING, CONVERSATION IS QUEEN
Creating great content of value to your stakeholders is an essential step in developing an effective content marketing strategy, but it isn’t the only ingredient for success. Active participation in the social media sphere is equally important. As a communication expert, I recognize the value of both. I believe it’s important to create and design content that demands attention and pick the right social media platforms to engage stakeholders in a conversation around that content. I understand that in a social media world, attention is earned, not bought. That’s why my approach is built around a two-way conversation, not one-way broadcasting.